We are sharing the results of the Trends report created by Vrbo, that analyses the changes in behaviour in Spanish families' travels. These are the 7 basic trends for the coming 2021:
Trend 1: Personalised Holidays
Con la incertidumbre que ha generado la Covid-19 en las vacaciones de 2020, las familias españolas quieren gestionar personalmente y a medida sus futuros viajes. Por eso el 72% de los encuestados tiene intención de organizar ellos mismos sus próximas vacaciones antes que recurrir a servicios profesionales. Además, el 55% afirma que probablemente en sus próximas vacaciones elijan un destino próximo al que se pueda viajar en coche. El 53% prestará más atención a las políticas de cancelación y reembolso, un 47% estará más atento a las medidas de limpieza y un 35% adquirirá un seguro de viaje.
Trend 2: Family trips postponed, not cancelled
A pesar de que el 63% de los encuestados tuvo que cancelar sus viajes en 2020 por causa de la Covid-19, viajar sigue estando en su mente. El 91% de las familias españolas encuestadas ya tienen planes de viaje para 2021 y el 87% afirma que las disfrutará con su familia directa. De hecho, el 38% de los encuestados afirma que su estilo de viaje estará orientado a la familia, sin olvidarse de la playa y el relax. Los amigos serán los compañeros de viaje para el 30% mientras que la combinación entre familia y amigos será la preferencia para el 20% de las familias encuestadas.
En lugar de cancelar por completo o comenzar el proceso de planificación desde cero, el 48% de los encuestados que cancelaron un viaje en 2020 debido a la Covid-19, tiene pensado retomar en 2021 exactamente el mismo viaje/destino. ¿Por qué reprogramar unas vacaciones no disfrutadas en lugar de planificar un nuevo viaje? El 66% de las familias españolas dice que tiene ganas de ir a ese destino y no a otro.
Trend 3: Nature Escape
Escaping the daily grind (27%), feeling like you're getting back to normal (27%), and improving mental health (21%) are the main personal benefits families are looking for from their holidays in 2021.
Over 67%%of Spaniards surveyed intend to travel to a non-urban destination and participate in outdoor activities (63%%). Furthermore, 62%% are considering using their 2021 holidays to discover a destination they've never visited before.
Following months of lockdown due to the health crisis, Spanish families have been looking for spacious properties with amenities that would allow them to enjoy the outdoors with their loved ones. Gardens (65%), barbecues (60%), and swimming pools (55%) were the most sought-after (non-tech) amenities by Spanish travellers on Vrbo** after the confinement.
Trend 4: Spend, but with quality
Due to the economic impact of the health crisis in Spain, 64% of travellers surveyed will spend the same on their next holiday, 25% will spend more and 11% will spend less when normality returns.
De aquellos viajeros que afirman gastarán más, el 56% lo hará en estancias más largas, el 53% en conocer sus destinos soñados y el 52% lo hará en alojamientos de mayor calidad.
De los que afirman invertirán menos en sus próximas vacaciones, el 55% cree que ahorrar dinero es más importante ahora que antes de la Covid-19 y el 48% no tiene los mismos ingresos que antes.
Trend 5: Making the dream trip a reality
If there's one thing that Covid-19 has taught Spanish travellers, it's that now more than ever they know how to appreciate the freedom to do what they want, travel where they want, and do it when they want to.
Con esta afirmación en mente, no es extraño que el 41% de los encuestados afirmen que en 2021 es probable que disfruten de sus vacaciones soñadas.
El 50% valora ahora más sus vacaciones antes que la Covid-19, el 40% quiere viajar mientras pueda y un 39% afirma que lo hará porque en 2020 no tuvo la oportunidad de viajar mucho.
Trend 6: More space, please
Social distancing and socialising only with one's closest circle will continue to be part of Spaniards' behaviour in 2021. Regarding future trips, 72% of respondents state that they plan to go away with the same number of people as before, 14% will do so with a smaller group because planning is easier and they feel more comfortable when travelling, and another 14% will do so with more people, because they want to make the most of their time with loved ones.
Despite the fact that the size of travel groups has not varied significantly in 2020 compared to 2019, the demand for larger properties has seen a considerable increase, especially during May-August 2020 compared to the same period the previous year. The demand for properties with 4, 5 or more bedrooms on Vrbo in Spain during that period has increased by 65%and 55%, respectively.
Trend 7: Travel and remote working
This new situation has also led many Spanish families to change their habits, and what was once rare, like working from home, is now normal. 47%have used the possibility of working from home to combine it with travel, and 55%have enjoyed the experience and would repeat it. This new reality has also been reflected in the demand for properties with internet, which has increased after the confinement period (80%).
Juan Carlos Fernández, Southern Europe Regional Director for Vrbo, states: “The pandemic brought travel to a complete halt in 2020 and we don't know how the sector will evolve in the coming months, but this Trends Report, in which we combine survey data with internal Vrbo information, gives us a more precise idea of what Spanish families” travel will look like in 2021 and makes it clear that they wish to continue travelling.".
From Grupo ACV, we want to thank Vrbo for the information provided and you for continuing to be part of our family. We hope to see you soon in Marina d’Or and that we continue to enjoy together a family destination with an ever more varied tourist offering.
